X (Twitter) reaches influencers.<\/strong> Only 1.74 million users, but they’re journalists, activists, and opinion leaders who shape conversations.<\/p>\n\n\n\nYour strategy depends on your constituency. National politicians need presence across multiple platforms. Local politicians can focus on Facebook and YouTube initially, then expand as resources allow.<\/p>\n\n\n
Facebook Page Setup: Step-by-Step<\/h2>\n\n\n Facebook is your most important social media platform in Bangladesh. Set it up properly.<\/p>\n\n\n\nCreating Your Public Figure Page<\/h3>\n\n\n Do not use a personal profile for political communication.<\/strong> Personal profiles have a 5,000 friend limit and lack professional tools. Always create a public figure page.<\/p>\n\n\n\nStep 1: Create the Page<\/strong><\/p>\n\n\n\nGo to facebook.com\/pages\/create while logged into your personal Facebook account. Select “Public Figure” as your page type.<\/p>\n\n\n\n
Step 2: Name Your Page<\/strong><\/p>\n\n\n\nUse your actual name exactly as it appears on official documents. This matters for verification later.<\/p>\n\n\n\n
Examples:<\/p>\n\n\n\n
\n“Rafiq Ahmed” (if that’s your full legal name)<\/li>\n\n\n\n “Dr. Fatima Rahman” (if you use the title professionally)<\/li>\n<\/ul>\n\n\n\nAvoid:<\/p>\n\n\n\n
\n“Rafiq Ahmed – Member of Parliament” (Facebook may reject this)<\/li>\n\n\n\n “Elect Rafiq Ahmed” (this is campaign-specific, not your identity)<\/li>\n<\/ul>\n\n\n\nStep 3: Complete Basic Information<\/strong><\/p>\n\n\n\nFill in every field Facebook offers:<\/p>\n\n\n\n
Category:<\/strong> Choose “Politician” or “Public Figure”<\/p>\n\n\n\nBio:<\/strong> Write 2-3 sentences explaining who you are and what you do. Keep it simple and clear.<\/p>\n\n\n\nExample: “Member of Parliament for Sylhet-3 constituency. Working to improve education access and healthcare services for all constituents. Contact my office for assistance.”<\/p>\n\n\n\n
Contact Information:<\/strong> Add your office phone, email, and physical address. Accessibility builds trust.<\/p>\n\n\n\nWebsite:<\/strong> Link to your political website (you should have one – see our guide on creating professional political websites).<\/p>\n\n\n\nUsername:<\/strong> Claim a custom username like @RafiqAhmedBD or @RafiqAhmedMP. This makes your page easier to find and share.<\/p>\n\n\nProfile Photo and Cover Image<\/h3>\n\n\n Your visual branding creates instant recognition.<\/p>\n\n\n\n
Profile Photo Guidelines:<\/strong><\/p>\n\n\n\nUse a professional headshot with these characteristics:<\/p>\n\n\n\n
\nFormal attire appropriate to your position<\/li>\n\n\n\n Solid or simple background (no busy patterns)<\/li>\n\n\n\n Friendly but professional expression<\/li>\n\n\n\n High-quality image (at least 400×400 pixels)<\/li>\n\n\n\n Your face should fill most of the frame<\/li>\n\n\n\n Good lighting showing clear facial features<\/li>\n<\/ul>\n\n\n\nUpload at 400×400 pixels minimum. Facebook displays this at 170×170, but higher resolution looks better on large screens.<\/p>\n\n\n\n
Cover Photo Guidelines:<\/strong><\/p>\n\n\n\nYour cover photo (1640×856 pixels) can show:<\/p>\n\n\n\n
\nYou working with constituents<\/li>\n\n\n\n Your constituency’s landmarks<\/li>\n\n\n\n Your campaign message or slogan<\/li>\n\n\n\n You at official events or ceremonies<\/li>\n<\/ul>\n\n\n\nAvoid:<\/p>\n\n\n\n
\nText-heavy covers (hard to read on mobile)<\/li>\n\n\n\n Multiple small images (looks cluttered)<\/li>\n\n\n\n Partisan symbols that alienate voters<\/li>\n\n\n\n Personal family photos (keep it professional)<\/li>\n<\/ul>\n\n\n\nEnsure your cover photo looks good on mobile. Most viewers will see it on smartphones where it’s cropped differently than on desktop.<\/p>\n\n\n
Configuring Page Settings<\/h3>\n\n\n Before posting anything, configure your page settings properly.<\/p>\n\n\n\n
Page Transparency:<\/strong><\/p>\n\n\n\nEnable the “Page Transparency” section. This shows when your page was created and any name changes. Transparency builds trust.<\/p>\n\n\n\n
Visitor Posts:<\/strong><\/p>\n\n\n\nDecide whether to allow visitors to post on your page. Most political leaders disable this to maintain control over content, instead encouraging comments on your posts.<\/p>\n\n\n\n
Page Roles:<\/strong><\/p>\n\n\n\nAdd trusted team members with appropriate roles:<\/p>\n\n\n\n
\nAdmin:<\/strong> Full control (keep this very limited)<\/li>\n\n\n\nEditor:<\/strong> Can post and respond but can’t manage roles<\/li>\n\n\n\nModerator:<\/strong> Can respond to comments and messages<\/li>\n\n\n\nAdvertiser:<\/strong> Can run ads but can’t post content<\/li>\n<\/ul>\n\n\n\nNever share your personal login. Give each team member their own role.<\/p>\n\n\n\n
Messaging:<\/strong><\/p>\n\n\n\nEnable Messenger so constituents can contact you directly. Set up automated responses for common questions.<\/p>\n\n\n\n
Example automated response: “Thank you for contacting our office. We typically respond within 24 hours. For urgent matters, please call our office at [phone number].”<\/p>\n\n\n\n
Response Time:<\/strong><\/p>\n\n\n\nFacebook shows “Very responsive to messages” badges when you respond quickly. Aim to respond to messages within a few hours.<\/p>\n\n\n\n
Assign someone on your team to monitor messages daily.<\/p>\n\n\n
Facebook Verification Process<\/h3>\n\n\n Verified accounts get the blue checkmark, which proves authenticity and builds trust.<\/p>\n\n\n\n
Eligibility Requirements:<\/strong><\/p>\n\n\n\n\nAuthentic (represents a real person)<\/li>\n\n\n\n Unique (only one verified page per person)<\/li>\n\n\n\n Complete (profile photo, cover photo, bio filled out)<\/li>\n\n\n\n Notable (public figure that people search for)<\/li>\n<\/ul>\n\n\n\nHow to Apply:<\/strong><\/p>\n\n\n\nGo to Settings \u2192 Page Verification \u2192 Verify this Page<\/p>\n\n\n\n
You’ll need to provide:<\/p>\n\n\n\n
\nGovernment-issued ID<\/li>\n\n\n\n Phone number<\/li>\n\n\n\n Official documentation proving your public role<\/li>\n<\/ul>\n\n\n\nFacebook reviews applications manually. Approval can take days to weeks.<\/p>\n\n\n\n
If Denied:<\/strong><\/p>\n\n\n\nBuild your presence first. Facebook is more likely to verify accounts with:<\/p>\n\n\n\n
\nSignificant following (thousands of followers)<\/li>\n\n\n\n Regular posting activity<\/li>\n\n\n\n Media mentions and news coverage<\/li>\n\n\n\n High search volume for your name<\/li>\n<\/ul>\n\n\n\nApply again after 30 days if initially denied.<\/p>\n\n\n
YouTube Channel Setup<\/h2>\n\n\n YouTube is the second most important platform for Bangladeshi politicians. Video content drives engagement unlike any other format.<\/p>\n\n\n
Creating Your Official Channel<\/h3>\n\n\n Step 1: Create a Brand Account<\/strong><\/p>\n\n\n\nDon’t use a personal Google account. Create a “Brand Account” which allows multiple managers and looks more professional.<\/p>\n\n\n\n
Go to youtube.com, sign in, and select “Create a Channel” \u2192 “Use a custom name” \u2192 Enter your name exactly as it appears officially.<\/p>\n\n\n\n
Step 2: Customize Your Channel<\/strong><\/p>\n\n\n\nChannel Name:<\/strong> Your official name (e.g., “Rafiq Ahmed Official”)<\/p>\n\n\n\nChannel Description:<\/strong> 2-3 sentences explaining who you are and what viewers will find on your channel.<\/p>\n\n\n\nExample: “Official YouTube channel of Rafiq Ahmed, Member of Parliament for Sylhet-3. Subscribe for speeches, town halls, constituency updates, and policy discussions.”<\/p>\n\n\n\n
Channel Art:<\/strong> Upload banner image (2560×1440 pixels) showing your name, position, and perhaps your constituency.<\/p>\n\n\n\nProfile Picture:<\/strong> Use the same professional photo as your Facebook profile for consistency.<\/p>\n\n\n\nContact Information:<\/strong> Add your office email in the “About” section.<\/p>\n\n\n\nLinks:<\/strong> Add links to your website and other social media profiles.<\/p>\n\n\nChannel Sections and Organization<\/h3>\n\n\n Organize your channel into playlists so viewers can easily find content:<\/p>\n\n\n\n
Suggested Playlists:<\/strong><\/p>\n\n\n\n\nSpeeches and Addresses<\/li>\n\n\n\n Town Hall Meetings<\/li>\n\n\n\n Constituency Updates<\/li>\n\n\n\n Policy Explanations<\/li>\n\n\n\n Community Events<\/li>\n\n\n\n Media Interviews<\/li>\n<\/ul>\n\n\n\nCreate these playlists even if you don’t have videos yet. You’ll fill them as you create content.<\/p>\n\n\n
YouTube SEO Basics<\/h3>\n\n\n Each video you upload needs optimization:<\/p>\n\n\n\n
Title:<\/strong> Include relevant keywords. Example: “Rafiq Ahmed Speech on Education Reform – Parliament Session March 2025”<\/p>\n\n\n\nDescription:<\/strong> First 2-3 sentences should summarize the video. Include links to your website and social media.<\/p>\n\n\n\nTags:<\/strong> Add relevant tags like your name, constituency, topics discussed.<\/p>\n\n\n\nThumbnail:<\/strong> Create custom thumbnails (1280×720 pixels) with clear text. Avoid YouTube’s auto-generated thumbnails.<\/p>\n\n\n\nSubtitles:<\/strong> Upload Bengali and English subtitles to make videos accessible and improve search rankings.<\/p>\n\n\nYouTube Verification<\/h3>\n\n\n Verified channels get a checkmark next to their name.<\/p>\n\n\n\n
Requirements:<\/strong><\/p>\n\n\n\n\n100,000 subscribers<\/li>\n<\/ul>\n\n\n\nThis threshold is high. Most local politicians won’t reach this quickly. Focus on creating quality content first. Verification follows naturally as your audience grows.<\/p>\n\n\n\n
In the meantime, link your YouTube channel from your verified Facebook page and website. This helps viewers confirm authenticity.<\/p>\n\n\n
LinkedIn Profile Optimization<\/h2>\n\n\n LinkedIn serves a specific purpose for political leaders: connecting with professionals, business leaders, and educated voters.<\/p>\n\n\n
Creating Your Professional Profile<\/h3>\n\n\n Use Your Personal Profile, Not a Page<\/strong><\/p>\n\n\n\nUnlike Facebook, LinkedIn works better with personal profiles for individual politicians. Pages are better for organizations.<\/p>\n\n\n\n
Profile Photo:<\/strong> Same professional headshot from other platforms (consistent branding).<\/p>\n\n\n\nBackground Photo:<\/strong> Choose something professional – you at official events, your constituency, or a relevant setting.<\/p>\n\n\n\nHeadline:<\/strong> You have 120 characters. Make them count.<\/p>\n\n\n\nGood examples:<\/p>\n\n\n\n
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