Search Engine Optimization (SEO) is the process through which a website can rank on the Search Engine Result Page (SERP) in a free, organic or natural way. All the major search engines like Google, Yahoo, and Bing have their initial search results. And SEO objective is to be on the top of that result page when someone searches within a related term.
Search Engines rank their results like web contents, videos, images based on what they believe to be relevant to the searched term.
The most vital point of SEO is that it is a non-advertised method. Mostly it is considered to be a freeway though it is maybe partly correct.
There are several stages in SEO. In some of those stages, we need to achieve a better result. After all, no one will give us all information for free. But again it is not as much expensive as advertisements. But it will surely cost us time and energy.
Search Engine Optimization can be categorized into two different parts.
Organic SEO is the unpaid & natural ranking build up SEO. It is controlled and guided by the Search Engine Algorithms. Keyword research, keywords analysis, backlinks, page contents, image optimization, multimedia optimization are some of the different tasks performed by the organic search engine optimizer.
Organic SEO should be divide into 2 categories.
Organic SEO involves all the link building and on-page, off page optimization activities, the purpose of which is to gain good rankings in organic search, while Search engine marketing (SEM) is everything else you pay for, such as Pay-per-click (PPC) traffic. You might ask if this means that paid links belong to Search engine marketing (SEM).
In Search Engine Land (SEL), we provide paid search to promote information and news in a many ways which are given below
Paid search marketing include following things:
Depending on implementation methods there are two types of SEO
When anyone creates their website by following all rules and regulation of Google, they should follow some techniques which are called White Hat SEO. These are the right technique for creating any website. As we do white hat SEO, search engine prefers our website, and it satisfies the users. In SEO, its weight cannot be described in words. This technique makes our site so strong.
When we create any website, we always want to see our website on the first result page. If we do White Hat SEO properly, we can see our website on the first result page gradually. Those persons, who want to make a lifelong investment on their website, should follow the rules of search engine algorithms.
In other words, without white hat technique, we cannot be sure to survive long. If we follow black hat technique instead of white hat technique, our sites can be penalized by Google and other search engines. This will cost in our website being dropped out of search engine results pages. If people cannot find our website easily, we will have fewer visitors. Therefore our website value will decrease.
If we want to create our website by following White Hat SEO, we should follow the rules of search engines. Currently, Google Panda 4.2 and Google Penguin 7 (also known as Penguin 4.0) are ensuring ranking of only those websites which are following Google Webmaster's rules. So if we keep our websites updated with these algorithms, we can ensure the longevity of our websites.
When anyone creates their website avoiding the rules and regulation of search engines to be top in the search results, it is called black hat SEO. This is the Illegal technique for optimizing any website. Black hat SEO method can damage the reliability of our online resources.
When someone uses black hat technique on your website, it may result to come up among the search results for a short time. But as soon as search engines seize its fault, it will be penalized. It will make the website's value to be decreased.
After having penalized a website once, it cannot found in the result page anymore. In another word, it is said that this technique is deadly for our website.
Characteristics of Black Hat SEO, which we should be aware of:
Another one is hiding somewhere in between the white hat SEO and black hat SEO. That SEO is the happy middle ground between white hat and black hat. When White Hat SEO takes a long time to implement, Blackhat easy escape with chances of penalties, Grey Hat SEO comes.
It can produce dramatic results in the search engine rankings if implemented properly. However using these tactics can also increase the risk of penalties for websites.
But without proper knowledge, there will always be a chance of being caught or having negative impacts.
The importance of Search Engine Optimization or why we need SEO for a website cannot be explained with plain words. SEO is like the heart of a website. If taken care properly, it will ensure an infinite lifetime of a website.
Nowadays, in this spirited market, SEO is essential than ever. Search engines provide tons of users every day looking for answers to their desired questions or for a way out to their problems.
If you are an owner of a website, blog or E-commerce site, SEO can assist you to develop your business and fulfills the business goals.
Search engine optimization is most important because:
On the other hand, if treated carelessly without caution, our website cannot survive in the competitive world of networks. Listed below is the few importance of SEO:
After knowing we can say search engine optimization is essential, not optional anymore.
Since it doesn’t take lots of attempts to obtain small numbers of the basics right, it can destroy your online presence within a minute if you don’t.
If you want to get started with SEO friendly website, this is the time to start keyword research. Before you writing your contents you need to do market analysis, keyword research then optimizes the basics contents, follow keyword prominence using your keywords and regulate your proper description.
You should also know about Google Search Console & Google Analytics to improve your site presence.
Should read: How to use Google Search Console step by step guide.
After knowing all this surely you will think twice before you post your content and you must be changing your attitude to SEO.