13

What is SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the process through which a website can rank on the Search Engine Result Page (SERP) in a free, organic or natural way. All the major search engines like Google, Yahoo, and Bing have their initial search results. And SEO objective is to be on the top of that result page when someone searches within a related term.

Search Engines rank their results like web contents, videos, images based on what they believe to be relevant to the searched term.

The most vital point of SEO is that it is a non-advertised method. Mostly it is considered to be a freeway though it is maybe partly correct.

There are several stages in SEO. In some of those stages, we need to achieve a better result. After all, no one will give us all information for free. But again it is not as much expensive as advertisements. But it will surely cost us time and energy.​

Types of SEO

Search Engine Optimization can be categorized into two different parts.

Types of SEO

1. Organic SEO

Organic SEO is the unpaid & natural ranking build up SEO. It is controlled and guided by the Search Engine Algorithms. Keyword research, keywords analysis, backlinks, page contents, image optimization, multimedia optimization are some of the different tasks performed by the organic search engine optimizer.

Organic SEO should be divide into 2 categories.

  • On-Page SEO

    Regarding search engine optimization, on-page optimization refers to aspects that have an outcome to your Web site or Web page indexing in usual search results. These things are managed by you or by coding through an algorithm on your page. Examples of on-page optimization are Meta tags, keyword research, keyword placement, optimized content, optimized images and keyword density including actual HTML codes.
  • Off-Page SEO

    In terms of search engine optimization, Off-page optimization refers to aspects that have a result of your Web pages and site listing in usual search results. These things are off-site in that means they are not managed by you or the code through algorithm on your site. Examples of off-page optimization include things like do follow and no follow linking, link popularity, forum posting, guest blogging and social bookmarking.

2. Paid SEO/PPC

Organic SEO involves all the link building and on-page, off page optimization activities, the purpose of which is to gain good rankings in organic search, while Search engine marketing (SEM) is everything else you pay for, such as Pay-per-click (PPC) traffic. You might ask if this means that paid links belong to Search engine marketing (SEM).

In Search Engine Land (SEL), we provide paid search to promote information and news in a many ways which are given below

  • All Pay-per-click (PPC) News & contain includes verified product features and announcements from the major search promote platforms covered by our editorial staff, plus expert analysis and real-world counsel from in contributor network.
  • Paid Search is in the section that is obedient to practical tips and method about paid search ads.

Paid search marketing include following things:

  • Behavioral Targeting
  • Image
  • Contextual
  • General
  • Mobile Search
  • Pay Per Call
  • Video
  • Picture

Depending on implementation methods there are two types of SEO

White Hat SEO Black Hat SEO

White Hat SEO

When anyone creates their website by following all rules and regulation of Google, they should follow some techniques which are called White Hat SEO. These are the right technique for creating any website. As we do white hat SEO, search engine prefers our website, and it satisfies the users. In SEO, its weight cannot be described in words. This technique makes our site so strong.

When we create any website, we always want to see our website on the first result page. If we do White Hat SEO properly, we can see our website on the first result page gradually. Those persons, who want to make a lifelong investment on their website, should follow the rules of search engine algorithms.

In other words, without white hat technique, we cannot be sure to survive long. If we follow black hat technique instead of white hat technique, our sites can be penalized by Google and other search engines. This will cost in our website being dropped out of search engine results pages. If people cannot find our website easily, we will have fewer visitors. Therefore our website value will decrease.

If we want to create our website by following White Hat SEO, we should follow the rules of search engines. Currently, Google Panda 4.2 and Google Penguin 7 (also known as Penguin 4.0) are ensuring ranking of only those websites which are following Google Webmaster's rules. So if we keep our websites updated with these algorithms, we can ensure the longevity of our websites.​

Black Hat SEO

When anyone creates their website avoiding the rules and regulation of search engines to be top in the search results, it is called black hat SEO. This is the Illegal technique for optimizing any website. Black hat SEO method can damage the reliability of our online resources.

When someone uses black hat technique on your website, it may result to come up among the search results for a short time. But as soon as search engines seize its fault, it will be penalized. It will make the website's value to be decreased.

After having penalized a website once, it cannot found in the result page anymore. In another word, it is said that this technique is deadly for our website.

Characteristics of Black Hat SEO, which we should be aware of:

  • It does not follow the search Engine rules and regulators.
  • It makes bad user experience.
  • The content which is not presented ethically in a different visual or non-visual to search engine spider and search engine users.

Another one is hiding somewhere in between the white hat SEO and black hat SEO. That SEO is the happy middle ground between white hat and black hat. When White Hat SEO takes a long time to implement, Blackhat easy escape with chances of penalties, Grey Hat SEO comes.

It can produce dramatic results in the search engine rankings if implemented properly. However using these tactics can also increase the risk of penalties for websites.

But without proper knowledge, there will always be a chance of being caught or having negative impacts.​

Why SEO is Important

why seo is important

The importance of Search Engine Optimization or why we need SEO for a website cannot be explained with plain words. SEO is like the heart of a website. If taken care properly, it will ensure an infinite lifetime of a website.

Nowadays, in this spirited market, SEO is essential than ever. Search engines provide tons of users every day looking for answers to their desired questions or for a way out to their problems.

If you are an owner of a website, blog or E-commerce site, SEO can assist you to develop your business and fulfills the business goals.

Search engine optimization is most important because:

  • Most of the search engines users like to click on one of the top 5 ranked pages in the search engine results pages (SERPS), so to get the benefit of it and gain more traffic to your web pages you need to be in the top position.
  • SEO doesn’t mean only about search engines, but good SEO performs to get better user interface and a user-friendly website.
  • Users believe search engines and contain an existence on the top positions for the keywords the users are searching, enhance the web page and site’s belief.
  • SEO is best for the social advertising of your website. Customers who can get your website by searching Google, Yahoo are more expected to promote it on Youtube, LinkedIn, Facebook, Twitter, Google+, Pinterest and other social Medias.
  • SEO is essential for the spontaneous running of a big website. Web sites with more than one writer can be beneficial for SEO in a direct or indirect way. The direct benefit is growing search engine traffic, and the indirect benefit is getting a common platform to use before posting and publishing content on the site.
  • SEO can place you to the lead of the competition. If more than one websites are selling the same thing, the search engine optimized website is more liable to get more customers and increase sales.

On the other hand, if treated carelessly without caution, our website cannot survive in the competitive world of networks. Listed below is the few importance of SEO:

  • To take the website within everyone's reached.
  • To increase more traffic, rank development SEO is a must.
  • SEO helps to increase the popularity.
  • It helps to increase visitors on our website
  • SEO serves as a better method for online earnings. Because when a site is born, nobody knows about the functions of that site. So that if the website wants to visitors, ranking up the website, it must have an SEO expert working on behind it.
  • Information exchange by using internal linking & external linking.
  • SEO serves as a solid foundation in the competitive online market
  • SEO increases traffic on the website by serving more information, more contents, relevant contents, page links, feature images, content relevant, attractive images, multimedia, etc.
  • Required information/contents can be shown to the visitors by implementing SEO.
  • SEO increases visitor's engagement.
  • SEO helps to earn from Google Ad Sense.
  • An online advertisement, earnings, online marketing everything depends on optimization. Without optimization, a marketer/freelancer cannot survive in this competitive market.

Conclusion

After knowing we can say search engine optimization is essential, not optional anymore.

​Since it doesn’t take lots of attempts to obtain small numbers of the basics right, it can destroy your online presence within a minute if you don’t.

If you want to get started with SEO friendly website, this is the time to start keyword research. Before you writing your contents you need to do market analysis, keyword research then optimizes the basics contents, follow keyword prominence using your keywords and regulate your proper description.

You should also know about Google Search Console & Google Analytics to improve your site ​presence.

Should read: How to use Google Search Console step by step guide.

After knowing all this surely you will think twice before you post your content and you must be changing your attitude to SEO.​

10

Self Branding | An Effective Way of Marketing Yourself

Before starting Self-Branding, it is crucial to know What is a Brand?

The brand is a kind of trademark the way you present yourself to your business clients. A brand can be a unique product, name, service, concept or a combination of all these that are publicly different from others names products, services, or ideas. So you can advertise and market it.

You can present a Brand in the form of a logo, a graphic symbol of the brand. For example, I’m a SEO expert. If you know me as a SEO professional in Bangladesh or Dhaka, and I’m your first choice; I can say that I’m a brand. Self-branding is a must before branding anything.

Do you know What Self-Branding is?

It’s the exercise of promoting yourself and career as a product. In this practice, individual and entrepreneur make them different from others. It’s like people can identify your unique skills, strength, and talent in a crowd. You may create a uniform public image that brings out your reputation.

In this concept, you may present something in various groups and collect its feedback from them. You can convert your virtual identity into a brand, as a faster growth of the virtual world. You’ve to create an impression about you in the mind of others.

In brief, self-branding is presenting yourself and your services in front of people. It’s the best way to land a great career.​

Personal Branding

Importance of Self-Branding

It’s well-known that self-branding is important for lots of reasons. It provides a focal point for self-development while presenting you as a reflection director.It’s really great for a successful career, allows self-will and passion. Career success and personal branding have a mutual relation, which has the potential to launch you to a new elevation.

Personal Brand may always be influenced by an entrepreneur to get back force, detain concentration and still begin a new dealing more rapidly than their earlier one. Consider most great entrepreneurs, for instance, Bill Gates, Mark Elliot Zuckerberg, and Richard Branson.

Even Steven Paul Jobs was an American Entrepreneur and Marketer who were the originator, co-founder, chairman and CEO of Apple Inc before his death. Everybody knows their name for their activities. The main thing is you are familiar with their name, and they have an intelligence of trustworthiness and esteem that your beliefs and admire.

They bring into being ways to utilize their qualities, individualities, and intelligence to their gain. As an Entrepreneur, you also have to make a brand if you desire to go for a long-term line of business as a business proprietor.

Making a personal brand assists to bring in professional prospect.

  • Create your Unique skill - In a highly spirited market, it is imperative for you to be prominent. One time you realize your personal brand muscularly – it will facilitate you to place yourself as unique and exceptional.
  • Superior career opportunities – appointing executives and Recruiters are swamped with the similar type of contestants on a steady basis. If you have a physically powerful brand, you are repeatedly growing your availability in the market. You are exposing yourself to more opportunities than the regular human being.
  • It facilitates you to illuminate easily what your niche is. It is not possible to be the whole thing for one and all. Person’s name as the best participant who has achieved a status as the winner in several games. Similarly, the equal goes for all. Building a personal brand lends a hand you to recognize your winning point – this gives you more simplicity to build on your strength.
  • Allow the customers come up to you. If you are self-employed, freelancer or a business owner – your personal brand develop into an addition to your small business. People know you well and they are more tending to buy from you.
  • It formulates you dedicated to your Personal improvement. Once you have acknowledged what your expertise and weakness are – you are more probable to recover it. In words, you will continue polishing your skills and knowledge. That will assist you to secure to a dedicated development preparation.

How to Brand Yourself

Knowing how to brand yourself starts with exposing your personal brand. Personal Branding is a mixture of your wellbeing, thinking, culture, morals, abilities and skills surrounded by numbers of additional personalities.

On one instance you find out and categorize your personal brand, you will be prepared to be trained how to brand yourself.

Social Medias like Facebook, Twitter, Pinterest, Linkedin, GooglePlus, and Youtube channels all are big platforms to become well known. By connecting with all of them you can do engage with their vast audience and can make strong relationships on a worldwide range. To be a Brand is most important for a successful entrepreneur.

To become a brand, first of all, you need to focus on following things:

  • What are your main strengths?
  • What makes you stand out?
  • What makes you unique?

Then you’ve to keep your eyes on, which is needed to know about your service or your reputation, and your skill. You only target those people who can take your service and who are interested in your product. When you’ll categorize these people, you’ll build your personal branding strategy around these particular people.

To recognize your competition and competitors are very much essential for self-branding. Then you must create platforms to communicate with real clients.

In spite of having a good reputation without your presence through online, you won’t be able to reach your goal. Your goal must be to occupy the first place of Google result page with many positive results.

Some things you need to be considered for creating your brand value. Some of those are-

  • Start Treating Yourself as a Brand.
  • Ensure Your Online Presence.
  • Secure a Personal Website.

Self Branding doesn’t mean to focus something new on building a reflection to promote. It is all about fitting your awareness about what you act naturally. You have to be reliable and detectable with it. You also need to know all activities of your competitors by connecting with social networks. Social networking is the best platform to be well known in your industry.

On long term basis, to grow your business, it is evident to build a relationship with people from your audience. Without hard working, proper concentration, and enough knowledge it’s difficult to become successful.

Personal branding can create an established connection with your targeted audience.

7 key elements to build Personal Branding

1

Need to be Authentic

Be Authentic

Never confess to being something that you are not. Plainly discover the excellent skills that can make you exceptional, outstanding and then establish your brand around them. Authenticity should not be unnatural.

It is the combination of your words with your activities. While you are introducing yourself to the audience you can’t go into their mind without showing your talents. To boost your business and your brand you need to be Authentic.

2

Be Consistent

Before buying a brand you don’t trust, you will think twice. Similarly, other people will do the same to buy your brand if they think about inconsistency.

Be Consistent

If you think you are a brand and persuasive speech, you need to make sure you are delivering the right information and content that are suitable for your brand. For example, if you declared a “pollution free” approach to your target, you shouldn’t approve a product that will increase the contamination of the city.

Also, if you are available through on-line, you need to make sure that your on-line representation is equivalent to your regular activities.

3

Your Story

People always love to hear stories from others. Your story can strongly effect on your personal branding. In traditional marketing, storytelling is most effective because it makes the audience emotional.

A good story is a perfect reflection of you and your activities to represent yourself.

Story of Life
4

Expand Expertise

Your brand will be weakening without relevant authority. Your objective is to build up a role that is appreciated and trusted by individuals who decided to work with you.

The superior pointer always considers winning brands. Every successful brand must have the expertise to show off.

First, you need to find out your skills and attach to it. The most doing well influencers center of attention is to work within a particular business, or niche.

Your public image will help to engage people to give attention, but your expertise level will allow them to track you.

Expand Knowledge
5

Identify Core Values

Each winning brand truthfully and succinctly shares their central part of values, and you should think to make the equal. Your consistency, information, modernism, and smooth product quality are incorporated with the core values of your brand.

In reality, you possibly will sum up the idea of core values by thinking of which or what one remark you desire people to apply when they think of you.

Identify Core Values
6

Connection

You are simply comparable to the people you recognize. Connections play important roles to build your personal brand.

Relationships will help you to introduce with others and at the same time increase your network, which will give you testimonials on your character and it will explain about yourself.

Create connection
7

Be Professional

Even as your business will define the level of professionalism essential, your brand must gather and beat those principles.

If you are in at workplace, this may contain how you converse distinction of judgment.

In any case, each successful business brand knows and admires the value of managing insightful issues with deference and professionalism.

Be Professional

Finally, it can be said that self-branding is a continuing process, which creates an impression of an individual, group or organization to others. Branding yourself insists that success appears from self-labeling.

You must need to pay extra concentration in personal branding for a better career. This can make you exceptional, and unique in the market. In a word brand is unique and personal branding is building you as a unique in the marketplace.

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2

SEO PowerSuite Review to be a SEO Professional

SEO PowerSuite has become the new trendy topic of SEO industry. There is a whole new hype about this complete SEO tool. Complete because it provides the entire set and solution for all the SEO issues which need to be fixed right away. With the expert help of this tool you are always in fast pace and all your works are done for you, all you have to do-just give the right commands and the results will be in front of you, guaranteed.

Four essential tools are included in SEO PowerSuite:

  • Website Auditor
  • Rank Tracker
  • SEO SpyGlass
  • Link Assistant

The details and usage of these tools are outlined in the following paragraphs-

Website Auditor

website auditor

On-page optimization can become an issue for many. Whether you are an expert or just starting, you need to know the correct and appropriate on-page optimization techniques. Many people waste a significant amount of time doing or researching on page optimization strategies. Wouldn’t it be great if someone does this for you without charging a huge amount of money? If your answer is yes (which should be), you have found that magic lamp-Website auditor. This tool examines on-site technical issue in detail at a much faster rate and help you solve these issue with expert suggestion.

Rank Tracker

Rank Tracker

Search engine ranking is always the top most priority of any SEO professional. All the work in this area lead to one final destination, achieving the top position on Google’s first page. SEO experts used to check their and their competitor’s website’s rank manually which is of course laboursome and time consuming, whereas, now smart and efficient professionals using Rank Tracker tool of SEO PowerSuite which is able to give them effective Ranking updates in no time.

SEO SpyGlass

SEO SpyGlass

High quality backlink is a mandatory factor for getting higher ranking in any search engine. High quality things are not easy to find, so it requires hours of hard work for getting these types of backlinks. SEO PowerSuite provides a smart solution for this as well with the introduction of SEO SpyGlass. This clever tool will help you to find your competitor’s entire backlink bank and gives you the opportunity to find good ones from there. And finally you can work to get the good and high quality backlinks from there.

Link Assistant

Link Assistant

Link Assistant is not enough to just find out your competitor’s back links, you need to have abundance of backlink ideas to make your website more credible and trustworthy. Any search engine, especially Google, prefer sites which have plenty of high quality and natural backlinks. It makes your website rank higher and also it increases the flow of link juice within and outside of the site making your website more compact and visible in the crowded world of the Web.

This package will naturally effortlessly increase your organic traffic as it has all the latest and search engine intelligence. No gimmick or anything just install this package and read all the direction carefully. Use each of the tools to its fullest potential and get the desired result in no time. The proper use of these tool and your will get impressive numbers of organic traffic, high quality back links, accurate competition analysis and healthy flow of link juice. As a result, your site will rank at the top of any search engine in no time.

9

Google Search Console Complete Guide For Beginners (Updated)

In this article you will come to know everything about Google Webmaster Tools (GWT) or what is now referred to as the Google Search Console. The reason you really want to make sure that you are using this free account is because when Google crawls your website they give you a report telling you what they like and they just like about your site. This way you can use this information to improve your site performance and help it to rank higher and search results. So here we'll take a close look at the different sections of Google Search Console so you know what each section is for how you can benefit from it and how to use Google Webmaster Tools (GWT).

How to add a site in Google Search Console

First things first you're going to need to set up your account. It's pretty quick and painless to do you'll start by signing in to your Google account you probably already have. Once you are in Google webmaster tools you will have to insert your URL here and click on Add A Property. Click here to add your website now.

add a site in google search console

Now once you've added your property, Google wants to know that you are actually the owner of this website. So they're going to give you a few ways to actually verify the ownership. The first option that they're going to give you the recommended option is to upload an HTML file. So all you would need to do is click on the file to download and then you can log in via FTP or you can log into the file manager that you can access through your cPanel through your hosting account. Upload this HTML file, you can then verify that you own the site by clicking on the link that they provide you there in step number three and then you'll click on verify.

google search console

If you don't feel comfortable uploading the HTML file they do give you a few alternate methods that you can use as well. So you'll be able to add a Meta tag to your site, you can log into your domain name provider and the easy one if you already have Google analytics setup is to connect your accounts and they'll be able to see the tracking code is already there as well or using Google tag manager so whichever option you use it doesn't really matter. So pick the one that feels most comfortable to you that you can do in the fastest amount of time. But once this step is done your account is ready and you can begin. So let's go ahead and start walking for your Google webmaster tools account.

webmaster verification

We're going to start with the search console preferences. Here this is where you are going to either enable or disable email notifications. You absolutely want to make sure that you have your email. No applications set up because that way when Google cross your site if they notice any errors they're going to email you about it. That way you don't have to login just to see if they have set you any messages so absolutely make sure that you've set that.

search console preferences

Canonical Issue Fixing | WWW or non WWW

The next option is site settings. Now this is a very important one this is where we want to set our preferred domain and the default option is going to be don't set a preferred domain. But this is where you want to tell Google whether you want your www or non www version of your website to be your main website. So select the one that is what you would like to be your preferred domain and click Save.

www or non www

When you do that you're going to receive a message that says part of the process of setting up a preferred domain is to verify that you also own the other non www version. The reason for this is because Google actually sees your two versions of your website as two different websites.

So you're going to go through the same process that we walk through earlier and then you can select whether you want Google to limit how often they crawl your site or if you just want to let them determine that.

Next one we have a change of address. This is nothing that you will need to do in the beginning, but in the event where you decide to change your domain name this is going to give you a checklist of what you would need to do to really notify Google, that you are changing your domains. It's going to be the checklist of the different steps that you can take and you'll be able to submit the change of address request directly to Google here.

The next one is the Google analytics property. Now this is where you are going to be able to select from a list of any of the analytics web properties that you already have set up in your account. If you have several you'll see them here if you only have the one that you've set up for this particular site that will be listed here. You should go ahead and select the one that's listed here and click on save. It's going to ask you to confirm. Click OK and that's it. Now you have linked your Google search console account with your Google Analytics account.

How to add a New User to Google Webmaster Tools

Next we have Users and Property Owners, so you of course are already going to be a user on the account. If you would like to add someone else who can help manage your account or who is able to view information you can add them here. All you do is you're going to put in their gmail account and then you'll be able to select whether they have full permission where they can pretty much do what you can do on the account or if you want to restrict that so if you want to look at the specific roles that the different users have you can click on the link called “About full and restricted permissions”. It's going to tell you specifically what can and cannot be accessed.

add user in google webmaster tools

The next one is Verification Details now this is something we've already done. This is going to just let you know when someone has tried to verify the account, whether that's fail or succeeded and how they went about verifying the ownership of this site.

The very last one is Associates. This is for if you would like to add any new associated user. This is often used if you want to have a nap in association with your website and let's say you would like for Google on certain occasions to send it users directly to the web app versus your website, this is going to help you set that up here.

So as you can see there's just a few settings here that you really need to just update. It only takes a matter of a minute or two to complete, but it can make all of the difference. Now if you ever get with you're setting up any of these settings, you can click on the help icon beside the settings icon and this is going to take you right into the search console help where you can type in your different questions.

It's going to present you with all the documentation this is a really quick way of finding answers if you need more help as well. Now to kick things off in the navigation bar let's start with the messages section. Google can send you a variety of messages and these are really messages that are going to alert you to any problems at Google fine but also to give you tips on how you can go about improving your site so that it will help improve your rankings as well.

Messages

Now let’s start with messages section. Again we looked at how to be notified by Google via email. If they send us a message to do make sure that you set that up, I don't need to talk more just about the types of messages you may receive. Just you understand how important it really is. Google will notify you if they find an increase in errors on your site.

Let's say if you have a high number of 404 errors or page not found errors then they will notify you of that, so you can go and look into what the problem is and resolve it.

You may know how important it is to have a mobile friendly website. If Google detects any issues with displaying your website and mobile devices they're also going to notify you of that in your account as well.

On top of that of Google cannot actually access your site for any reason they're going to let you know that they attempted to crawl the site but we are unsuccessful so you can look into why they may not have been able to actually crawl your site. If your site has any malware or it was hacked they will also notify you via your account so that you can quickly fix that issue and make sure that your site doesn't get harmed in the search engine rankings and of course that you're not harming any of your visitors as well. Because Google when they find an issue they're going to let visitors know. So you want to make sure that's taken care of as quickly as possible.

You can also receive manual actions against your site from Google as well. If they find that you have violated any guidelines then they will notify you of that and they will manually penalize your website, but this gives you the opportunity to know about this manual action. It allows you to go in and fix any of the issues that may have violated the terms and then you would be able to submit your website for a reconsideration request. This will tell Google that you have resolved any of the issues that they have found and this is a way of letting them know that you're working towards resolving the issues asking them to re-index your site.

So this is just an idea of some of the messages that you may receive but it's very important to receive these to make sure that you are able to solve problems quickly. Again when you receive any messages from Google, they're usually going to give you detailed steps about how to actually take action on what they are recommending or they at least provide you with a valuable link that is going to lead you to the right answer.

google messages

So in your search console account if you click on messages as a new account, you are supposed to already have one message and which is about to improve the search presence of the site. Now if you open the message, you'll notice it's actually going to walk you through some of the steps that we were walking through here.

So it will ask you to add all the versions of your website, that the WWW or non www version. You can select your preferred version and you can also select the target country which we were actually going to take a look at, and you also can add users in a sitemap and so on. So this is going to walk you through the actual steps of setting up preferences and making sure that you are getting everything out of your account.

Now if you go back after adding your Google analytics account, you can see there a message to notify about that. So anytime you have messages, they're all going to appear here in your message section on the left.

Here we have four main menu items; we have Search Appearance, Search Traffic, Google index and crawl. So we're going to take a look at these one by one. Now each of these has several different sub menus that each addresses a different issue.

Search Appearance

We'll start with “Search Appearance” here and this section really helps you to control how your site is displayed as much as possible. You'll notice this little information button by the search appearance and this is going to give you a glimpse of what you can do with this section. You can see this is going to show you any issues with how your title actually displays, it will help you look at this snippet, your description, and it also will allow you to look at your site link. So anything that is displaying as extra pages in search results that searchers can jump too quickly without having to go to the main link presented. It also talks about your URLs, if you have Rich Snippets to show off of events or reviews. So there's a lot that you can do within this section.

Structured Data

Structure data helps Google figure out what your site is actually about and helps it to display Rich Snippets and search results. So this is when you want to add structured data markup to your website and you can look for the type of content that you have and in your code.

structured data

You can add in this schema to tell Google what your content is about and it can also affect how they actually display your website. So this can give you an advantage because let's say you have events instead of just having a user, go directly to your events page and they actually display the date and the names of the events directly in search results the same for reviews and for products there's different ways that your data can be presented in search results. So structured data is actually found on your website, they will show it here and then it will let you know whether they find any issues with it or if there's anything that you can do to improve it.

​If your website does not have any structured data on it at this point they will give you some additional information about where to go to figure out what this is about and how you can actually implement it on your site.

Rich Cards

Now the next one is “Rich Cards” and this is something that's actually know that Google is testing out right now. So if you look at this we have our standard results that we're all familiar with in Google we have rich snippets that you're probably familiar with their giving the example of recipes here that they actually show the URL they show the description but then they have a little picture and you can see they have reviews that are displaying it tells you the time it takes to actually make the recipe and now what they're testing out is rich cards.

rich cards

So this is very similar to Rich Snippets but the display is changed so here now it shows the image of the recipe the name of the recipe the site is displayed on reviews how long it takes to make the recipe and then users can scroll horizontally through those different recipes just like the one they want so it's just a different way to display the same data right now this is only being used for a number of categories.

If you are using a website that has recipes or I believe movies different events like that you may be able to benefit from rich cards.

Data Highlighter

Now “Data Highlighter” is the next one we will take a look at. This is a pretty neat feature because this is one, that will let you if you are going to be displaying reviews or you are going to have event and a number of other data as well that we will take a look at. Surely you've seen some search results that have reviews directly in the search result, and it show off any upcoming events. This will help you display that data directly in search results. So even let's say if you are appearing third or fourth in search results you may still receive a higher click-through rate that maybe because those results of you. Because you have additional data, you have the stars or the reviews that attract attention; you have a list of events that attract attention. So make sure listing actually stand out from all the other search results.

You can experience a higher click-through rate even if you have a lower ranking on that first page. So what this page allows you to do is tag the data directly on your website simply by highlighting it and telling Google what this information is, and then it will know about this information and they may choose to display it in search results.

So what you can do is click the start highlighting button and you can enter your home page, you can insert an inner page or if you have a particular article or an events page you can insert that directly here. Then you can select the type of information that you are going to sharing. You can choose articles, book reviews, events, local businesses, movies, products, restaurant, software applications, TV episodes.

You can display a lot of different information directly in search results. You can just reference a particular article if you want and then choose tag this page, you can also choose the “tag this page and others like it”. It’s going to let you select those other pages and automatically apply the same settings across those pages now what it will do is it is going to bring up the actual article on the website.

So what you can do is you simply highlight the different sections here. So highlight the title and then it's going to give you a drop-down. You can tell Google what you are highlighting, and then you'll notice on the right-hand side it's going to add that information in.

Now there's author, date published, if you want to add the image, if you want to add a category, if there is a rating. So let's say that there is an article here about a particular piece of software and it has different reviews all you need to do is highlight the reviews on the page and then select rating just like you did for title. Same thing with votes. When you’re done simply click publish and then it's going to tell you which pages you actually have published, which data you actually have already submitted to Google.

So Google is now going to better understand the content of these pages and may choose to display it differently in search results which can increase the number of clicks you get to your site.

HTML Improvements

Let's look at HTML improvements. Now if you have a brand new set up here, it probably has not had time to call this site yet and be able to display the information in your account, but what's going to happen here’s Google is going to look at your HTML.

They look at your Meta tags and they're going to display any errors that they find, if they find duplicate titles or duplicate descriptions or titles that are too long. For example any issues that they see they're going to display those directly here. So that way you know which ones need to fix, you can change titles that are too long, change titles that are duplicate of one another and that is going to help you improve your rankings.

Accelerated Mobile Pages

Now “Accelerated Mobile Pages” is the last section under “Search Appearance” and this is all again about displaying better pages for mobile users. If they find any errors with your mobile pages they will notify you about that here and give you suggestions, but this is also going to let you specify specific pages which they are calling and accelerated mobile pages.

So these are pages, let's say if you have two pages one that you present to anyone that is using a desktop, versus anyone that is using a mobile device. The mobile device ones are going to load faster, they may have less graphics, may be laid out a little bit differently, but they're really meant to load very quickly and to look good on mobile devices.

So this allows you to specify those pages and to direct users to those pages as well. This will help make sure that your amp compliant with your pages and you can walk through the process of “Getting Started with AMP”. Doing so is going to make sure that you have designed your website to be mobile friendly and also to make sure that you are going to be presented in search results for mobile users rather than losing all of the traffic that you could be gaining from those users.

Search Traffic

Now let's go ahead and move on to the “Search Traffic” section. This section obviously relates to all of the information about the search traffic that you receive on your website, and it gives you a lot of valuable information that you can use to really improve your rankings, and improve your traffic and everything that's going on with your website.

So let's stack all these subsections one by one again.

Search Analytics

Let's start off with the first one “Search Analytics”, now if you just set up account, Google has not had a chance to process your traffic. It's not going to be able to display in the information.

But as Google starts to be able to display your information, you're going to be given a chart of all your different search analytics which you're going to be able to customize it. So you can really drill into specific pages, you can actually compare different pages and this is going to tell you how you can improve the content that's on your site.

google search analytics

Let's look at an example, let's say you want to look at specific queries, you can insert specific keywords in “Filter Queries” from queries and then you can look at how many clicks you are actually getting for those specific keywords. You can look at the number of impressions, that this is the number of times that your site has actually been shown in search results, but may not have necessarily been actually clicked on. Then you have your click-through rate, so this is comparing your clicks vs your impressions to give you the percentage of time that your link when displayed is actually clicked on, and then it's going to tell you the average position your average ranking in search results based on the time frame that you're looking for.

So if you are looking for specific keywords as I mentioned you can do that via “filter options”. You can also click on pages so if you want to look for a specific page you want to see, the top pages that are bringing in traffic to your site you can do that again from the “filter options”. But if you want to see the top keywords that are coming in to your site you would search for queries.

Now if you target a specific country with, yet let's say you targeted number of countries; you'll be able to filter the countries that you actually want to serve, that you want to target and you can see where the bulk of your traffic is coming from. As well you will also be able to compare devices, how many users are actually finding your site using their mobile device. Then search type, are they finding your content in web search results, are they finding your site via images or videos.

So this tells you how people are actually coming through to your site. Then you can of course look at a date range of you are looking for a specific number. So if you want to go back to the past 30 days or you want to compare that, lets say to the past 60 days or where you were last year this will let you compare all of this data.

Now when you actually display the information you can click on click impressions click through rate and position as we talked about and then the graph will update, it is going to show you all of that information.

This information is helpful, because there's a lot that you can really take away from doing these searches and from filtering comparing different pages. First is especially with the click through rate, let's say you have worked really hard to create very valuable information and you think you have a really great post. But you're seeing that the click-through rate is really low.

Here you're getting a lot of impressions, the page is actually ranking but people aren't clicking on it. So this allows you to go back and adjust the page, so that you can work on improving the click-through rate, this may be something as simple as changing the title or changing the description. So it's more relevant where it's more enticing.

What I also like to use this tool for is when I look for queries and I look for what are my top keywords that are driving traffic, and that is all fine keyword that I'm not intentionally trying to rain for but there's still driving traffic. So let's say I find a keyword that I'm actually ranking for steadily on the second page, but I haven't put in the effort toward that. So now with just a little bit more effort to actually try to rank higher for that page. I can get some additional backlinks. I can optimize that particular page a little bit better. Then I can see a significant increase in traffic without a lot of effort.

So this is a great way to use the content that you already have to increase your rankings and increase the amount of traffic that you are getting. Lastly if so I’m finding any keywords that I don't feel a related to my actual content that I do want to go back to my page and I want to make sure that I optimize it properly. I make sure to remove anything that is causing me to rank for keywords, that are not really relevant and the reason this is important is because I want to make sure that I keep my bounce rate as low as possible.

Bounce rate is the number of people who actually come to your site and then immediately leave, because it's not what they were looking for they don't spend time on the site. So if you’re ranking for terms that are not relevant you want to minimize that as much as possible because Google does take into consideration your bounce rate when ranking your site as well.

Okay, so that's definitely a place where you're going to want to spend some time and have a little bit of fun with that. But let's move on to “Links to Your Site”.

Links to Your Site

Now if you have a brand new account you'll find that it's not going to display in the information. This can be because either it has not crawled your website has not gone out and found the data because you just set up the account, and it could also be that you don't have any links coming to your site's.

When you do have backlinks it is going to tell you the number of backlinks that you have in total. It's also going to tell you who actually is linking to you. You can also see the full report of that and it's going to tell you about the most popular content.

So this is going to tell you which content people are actually attracted to, what makes them want to actually link back to your site. You also see at the bottom, it says how your data is linked and that is actually your anchor text. So what is the text that people are actually using to link back from their site to your site. So this will give you an idea of how varied your anchor text is, if you need to have any of those adjusted as well.

Internal Links

Internal links are actually looking at links from your site to other pages on your site. A lot of times you'll find that this gives a lot of information here. But a lot of times here they're showing you pages that are linked they have a high number of links but that could be coming from menus whether that's in the header or footer. So this isn't always very relevant to me, but it's a good idea to make sure that you are having internal links.

So this is a good reminder of that and it also reminds you if you have newer pages that you can link back to other pages or have your older pages linked to your newer pages - really how Google crawl your entire site and to be able to pass link juice through your site as well to help bring some other pages.

Manual Actions

Now if you click on “Manual Actions” what you always want to see is the message “no manual webspam actions found”. If for any reason Google has slapped you with a manual action they're going to tell you about it here. They're going to tell you about why they did it so that you can go back and fix the issue.

Now if you ever see the manual action this is typically because you either have some bad links going to your site or the very unnatural links so you want to go through the process of removing those. This can also happen if your site has been hacked and it hasn't been resolved, if there's a lot of spam going on with your site this is when you can see a penalty for thin content.

If you really don't have a lot of value on your site where you have very little words. You don't have to worry about manual actions if you're building a quality site. If there’s any spamming going on or more black hat as they say, you may be open to a manual action by Google.

International Targeting

Another section that's very important here. Because there's two main options that are going on here, you have both the language and the country.

So this is increasingly important if you are targeting users who speak a specific language or who are in a specific country, and this is your way of telling Google that you really want to target visitors in USA for example.

So in the language section, let's say you have a website that has multiple languages then you want to point people from specific countries to the page that actually has the specific language that they would be looking for. This is actually code that will go directly onto the web page, so that you can drive users to the correct page.

Now under country, let's say you are targeting users and USA again. If you have a country-specific extension than Google is already going to recognize that you are targeting users in that specific country. But if you keep your domain more generic, so you're using a dot-com, a dot-net, dot-org anything that's not country-specific but you still want to target specific countries then you want to let Google know that. You can do that by selecting target users in and then you can select from any country and you can click Save and that is going to update that for you.

Mobile Usability

Lastly we have mobile usability. So again when you have a site that has just set up Google is not going to have any information for you. What will happen is when they take a look at your site, they're going to let you know if there's any issues that they see for presenting n your site to mobile users.

For example if there's a small font size and they're going to tell you which specific pages they see this on. So these are very easy issues to correct. You simply go to that page, increase the font size and you're done. So this gives you a few different things that you can do to improve your mobile usability, which in turn is going to help you increase your rankings as you are. Complying with what Google is saying is best for their visitors.

Now we've already covered Search Appearance and Search Traffic, so we have a better idea of how we can help Google to display our site better in search results. Also how to better analyze the traffic that is coming to our website and better help Google to target the right visitors for us.

Google Index

Now it's time to move on to the “Google Index” section. Now there are a number of options here in this particular section. You will see we have the “index status” here.

Index Status

This is where you can go if you want to find out how many pages Google has actually indexed on your site.Let's say if you submit a sitemap and their next crawl you can see how many pages have actually been index. It's also going to show you when you've had additional pages become index and also if you've had a decrease in pages that are being indexed. You can identify if there's any issues that are going on.

Now don't be concerned if you don't see a hundred percent of your pages being index, that's normal and that happens. But you want to get your number close to the total number of pages typically that you have on your website and ideally as you're adding additional content you should see this number continue to rise as well.

google index status

If you are seeing a lower number of pages than you would be expecting or it's not near that hundred percent mark, then you can click on the “Advanced tab” and that will let you know if there's any pages that you've actually blocked search engines from indexing.

So let's say if in your robots.txt file, which is the file where you can actually tell certain search bots not to actually index the pages or not to access your site that could be a part of the problem as well. But this typically is where you're going to block, let's say WordPress login or if you have private web pages anything that you don't want displayed in search results or that there is no need for Google to crawl; you would put those in this file.

Another option is if you are not seeing enough pages is to also go back and look at your site map to make sure that you have all of the page is actually listed in there. It may just be time for you to update your site map and you submit that to Google so they can consider indexing additional pages as well.

Content Keywords

Now moving on to the “Content Keywords” section, this is where Google actually analyzes your site and they search your site for the keywords that have here the most frequently, and then they give you a full list of all the keywords that they find starting with the one that is the most prevalent.

A couple ways you would like to use this content keywords section is to see if there is any keywords that you would like to have more content about or that you may really improve your rankings for, if there's something that I'm not really targeting as much as I could.

Another reason you should visit this section is for more of a security standpoint. Sometimes our sites can be hacked or they can have malware and we may not know. So we can look for signs of this and one of the ways we can do that is by looking for content keywords.

If you are on this list, you can see any keywords that you know you haven't talked about on your site or let's say you're running a gardening site or a local plumbing business website but then you see a keywords about gambling or some sort of pharmaceutical keywords. Then that is a sign that there's something going on and that allows you to catch it and take action before it really becomes a bigger problem.

Blocked Resources

Now we can also take a look at blocked resources and the blocked resources section is if you have particular code that you have blocked search engines from looking at. So this could be CSS for example or your JavaScript files.

If Google cannot see how you actually display your site to searchers then they're going to list an error here, because they want to be able to also see how you actually display your site to the visitors. So this is the easy way to know if that content has been blocked by the developer. let's say this will help you to make sure that Google is indexing your site and making sure that they can see your website like they want to.

Remove URLs

Now the last section is “Remove URLs”. So hopefully this is something that you will never be using because this is really only to be used in an emergency situation. Google really doesn't want you to use this unless it's absolutely crucial.

Let's say you have confidential information that has gotten out in search results and you want to make sure that you can temporarily hide that page this is where you can go to do that to make sure that page does not display, but you don't want to use this for anything simple.

So if you have like a 404 error or there's just the page that you don't really want to drive a lot of traffic to for one reason or another, you want to make sure that you're handling that directly on your site versus going to Google and asking them to remove it. Again this is just more for emergency situations.

Crawl

Final section we have here is the “Crawl” section. This is all about Google actually sending out there BOT to actually crawl your website to index your pages and to notify you if there are any issues that they come across during this crawl.

Crawl Errors

So the first section here that we want to pay attention to is the “Crawl Errors”. You're actually going to see this from your dashboard when you login, ideally you're going to want to see a screen where you have all green, and you have all check marks, it's not displaying any errors.

crawl errors

But if there are any errors whether this is pages not found, If they're being redirected to a bad page, if you have any pages that are being blocked, if they're finding any server errors they're going to lose that specifically here and they're going to let you know what page they found it on and which error is the most important to fix. Then you'll be able to find additional information on how to actually go about fixing it, so it's very helpful.

Crawl Stats

The next section is “Crawl Stats”, here it's going to give you a few different charts that you can take a look at. This is going to show you the number of pages that are crawled each day and the total amount of content that's actually downloaded each day. So this is showing you how much content actually analyzing to index and then below that you'll see how much time to they actually spend crawling the web site.

The important things to pay attention here is, over time you want to see that they're crawling more pages because you should be adding more more pages, more content to your website.

If you're not finding this number going up, then this is where you want to look into this a little bit more. You can start by just looking at your site map and seeing if it's really showing all of your pages as well.

Another thing is you also want to take a look at the amount of time that Google spends crawling your site. Because the more time than it takes them that should really be a red flag as well. Google wants to see a fast loading site, but it's taking them a long time. It's likely because your site is not really loading fast. So that is going to help you really identify there's something going on in your website or if maybe it's just the host that you're working with. So you can help them better crawl the web site.

Fetch as Google

It is a neat tool, because this actually allows you to enter your website or even just enter a specific web page and you can also select the type of device that you want to check it for.

Then you can just click fetch and this is going to send Google to your site. So that they can show you how they actually see your website and how visitors actually see your website so you can make sure that it matches.

You will see a desktop version of the site, you can get a screenshot of the site and you can make sure that it looks the same. So this is a good sign it means that that both visitors and search bots are seen the same website.

Robots.txt Tester

We also have a robots.txt tester and we talked a little bit about robots.txt already. This is going to show you what is actually seen by search bot when they're looking at your site and it's going to show you what you have asked search bot not to actually look into or index on your website, what it is that you do want them to look into.

So if you actually want to test something, if you want to see a particular page is actually blocked, you can go ahead and enter the URL here and you can test that out it's going to let you know.

robots txt tester

So if you're not really familiar with robots.txt, your concern that maybe a particular search bot is not allowed to crawl a particular page or particular data on your website and you can do a search for that here and test that out. That that allow you to make any changes to your actual robots.txt file to help search box better index your site.

Sitemaps

Now a very very important section here is the site map section, and this is what a lot of people use a Google search console account for. So right now you don't have any site maps and this will be the case when you first start your account.

You can simply click add your test site map and this is going to let you submit a sitemap, but you also go back and test it to make sure that Google could actually see your site map. So you'll need to actually upload one.

google sitemaps

There's lots of ways that you can do it. You can do it manually or there's also lots of tools online where if you have a smaller site you can just throw in the URL and you can let them know how often do you update your site and click start and brought to 500 pages it's going to create a site map for you.

You can upload that to your site and then you'll be able to submit the URL here and you have uploaded a sitemap for Google to use when they crawl your site for the next time. But really in your sitemap, you want to be honest about how often your content is changing.

So if you have let's say a news feed and you know you're constantly updated every hour you want to let them know that. If you do it weekly, monthly, yearly then you want to be honest about that as well. Because there's really no reason to send Google back to your site to ask them to continually crawl your website and index to make pages if you don't actually have any new content for them to index.

Now when you do have a site map that has already been submitted you'll be able to see how much content is on the site map, how much is actually been submitted and how many pages have actually been index you can break that down by web pages, images, videos, so it will show you all of that information and that's very helpful.

URL Parameters

Lastly now we have “URL Parameters”, now this is actually one that if you are not familiar with URL parameters that doesn't bring about if you don't know how to actually work with parameters, then this is a section you want to stay away from. Really because using this incorrectly can really harm how your site appears in search results.

So if this is something you are familiar with that I would encourage you to go ahead and look into the section if it's something that you would need. This is really to show Google when you have the same content on your website but they actually tagged it differently at the end of the page name this can help Google know what content to display. But like I said if that doesn't make sense to you then you should leave that section alone.

Security Issues

Now the final section we need to look at is the security issues section. Now obviously any security issue is a very big issue that you should pay attention to. So as Google crawls your website, if they find any security-related issues at all they're going to list them all here and that's obviously something you want to jump on top of immediately. Ideally you do want to see this screen here that they have not detected any security issues.

Google Security Issues

This is going to actually give you resources as well if your site has been hacked and if there's any malware that's been put on your website, that's going to give you the steps to take to actually go about resolving those issues as well.

As I mentioned earlier on if you need additional help with setting up the Google search console account or really interpreting any of the data that it provides you, you can go to “Help” section and put in your question there and it will give you documentation about it, that's pretty straightforward and very helpful.

Other Resources

There's also this “Other Resources” section down at the bottom and this is going to give you a variety of sources as it relates to the Google search console and in improving your site for search results.

So hopefully by now you can see just how important your Google Search Console account is and that it's very very valuable tool to have when you are working on a website. Especially if you are working to rank a website and search engine who was going to tell you any issues that they find they're going to give you this free information.

You can really use this as a blueprint to help increase your rankings and to help know what Google sees when they look at your site. So if you haven't already go set up your Google webmaster tools account make sure to regularly check in on it and make sure that you have set up to be notified of any issues at Google finds.