Industry: Legal Services & Law Firm
Location: Bangladesh
Project Duration: September 2023 – December 2025 (Ongoing)
Services: Complete Website Redesign, SEO Strategy, Service Pages, Content Marketing
Starting from Absolute Zero
When Legal Advice BD came to me in September 2023, they faced a challenge that many law firms in Bangladesh struggle with.
Zero online visibility.
The website existed, but it might as well have been invisible. Google wasn’t sending any traffic. Potential clients couldn’t find them when searching for legal services in Bangladesh.
The starting metrics were brutal:
- 0 monthly organic clicks
- 0 ranking keywords
- Authority Score: 2 (essentially no credibility)
- 7 backlinks (mostly low quality)
- Website wasn’t mobile responsive
- No clear service structure
- Thin, unoptimized content
The legal services industry in Bangladesh is competitive. Large firms dominate search results. Smaller practices struggle to get noticed.
But I knew we could change that with the right strategy and patient execution.
The Challenge
Legal SEO comes with unique challenges that don’t exist in other industries.
Trust is everything. People searching for lawyers are often dealing with serious issues. They need to trust you before making contact.
Local competition matters. When someone in Dhaka needs a lawyer, they want local expertise. We needed to dominate local search results.
Service clarity is critical. Legal services are complex. Potential clients need to understand exactly what you offer and whether you can help their specific situation.
Content must be authoritative. Legal content requires expertise. Generic advice doesn’t work. Every piece needs to demonstrate real legal knowledge.
The website itself had fundamental problems that prevented any SEO success. It needed a complete transformation before we could even think about rankings.
Our Strategy
Success in legal SEO requires building credibility, trust, and authority from the ground up.
Phase 1: Foundation (Months 1-4)
Complete Website Redesign
The existing website wasn’t just poorly optimized. It was actively hurting their chances of ranking.
We rebuilt the entire site with:
- Mobile-responsive design (most legal searches happen on mobile)
- Fast loading speeds (under 3 seconds)
- Clear service architecture
- Easy navigation for different legal needs
- Professional, trustworthy design
- Proper schema markup for legal services
Service Page Development
Instead of one generic “Services” page, we created dedicated pages for each major legal service area.
Each page was optimized for specific search intent:
- Family law services in Bangladesh
- Corporate legal advice
- Property law consultation
- Income tax legal services
- Non-profit registration guidance
Every service page included clear descriptions, qualification information, process explanations, and calls to action.
Technical SEO Foundation
We fixed critical technical issues:
- Proper URL structure
- XML sitemap creation and submission
- Robots.txt optimization
- Meta tag implementation
- Internal linking structure
- Image optimization
- Page speed improvements
Keyword Research
We identified high-value legal keywords for Bangladesh:
- Local terms like “lawyer in Bangladesh” and “legal advice Dhaka”
- Service-specific keywords like “income tax lawyer Bangladesh”
- Question-based searches like “how to register NGO in Bangladesh”
- Educational queries around legal procedures
Phase 2: Content Development (Months 5-12)
Educational Blog Strategy
In legal services, education builds trust. People want to understand their options before contacting a lawyer.
We launched a comprehensive blog covering:
- Step-by-step legal guides (like calculating income tax on salary)
- University and educational rankings (top law universities in Bangladesh)
- Legal process explanations
- Common legal questions answered
- Updates on Bangladesh legal requirements
Each post was thoroughly researched, legally accurate, and optimized for search intent.
Topic Clusters
We organized content into topic clusters around major service areas. This helped Google understand the site’s expertise and improved rankings for entire categories.
Local SEO Optimization
For a legal practice, local visibility is crucial. We optimized for Bangladesh-specific searches:
- Google Business Profile optimization
- Local keyword targeting
- Location-specific content
- Local directory listings
Phase 3: Authority Building (Months 13-27)
Strategic Link Building
In the legal industry, backlink quality matters more than quantity. We focused on earning links from:
- Legal directories
- Educational institutions
- Bangladesh business directories
- Industry-relevant websites
The result was steady growth in domain authority and trust signals.
Content Expansion
We continued publishing valuable content monthly, targeting new keyword opportunities and addressing emerging legal questions.
Continuous Optimization
SEO isn’t set and forget. We monitored performance weekly and optimized:
- Underperforming pages
- New keyword opportunities
- User experience improvements
- Technical issues as they arose
The Results
The transformation speaks for itself.
September 2023 (Starting Point)
- Monthly Organic Clicks: 0
- Total Impressions: 0
- Ranking Keywords: 0
- Domain Authority: 2
- Monthly Active Users: 0
- Backlinks: 7
December 2025 (Current Performance)
- Monthly Organic Clicks: 2,450
- Total Impressions: 176,000
- Average CTR: 1.4%
- Average Position: 7.3
- Monthly Active Users: 3,000
- New Users: 2,900
Client Testimonial:
Working with Faruk has been an excellent experience. His expertise in SEO and dedication to delivering results are truly commendable. He took the time to understand our business needs and provided tailored strategies that significantly improved our online visibility. Highly recommend his services!
Nashir Ahmed, CEO
Key Challenges We Overcame
Challenge 1: Zero Starting Authority
With no existing traffic, no backlinks, and no rankings, we started from the absolute bottom.
Solution: We focused on building credibility through consistent, high-quality content. Each article added to the site’s authority. Within 6 months, we saw the first rankings appear.
Challenge 2: Competitive Legal Keywords
Terms like “lawyer in Bangladesh” are dominated by established firms with years of SEO investment.
Solution: We targeted long-tail keywords and educational searches first. As authority grew, we gradually competed for more difficult terms.
Challenge 3: Legal Content Expertise
Legal content must be accurate. Mistakes damage credibility and could mislead people.
Solution: Every piece was reviewed by legal professionals before publication. We prioritized accuracy over speed.
Challenge 4: Converting Information Seekers
Many visitors just wanted information, not legal services.
Solution: We added clear, non-pushy calls to action throughout the content. “Need personalized advice? Contact us for a consultation.” This converted education-seekers into leads naturally.
Why Legal SEO Is Different
Legal SEO isn’t like e-commerce or local service SEO. It has unique requirements:
Expertise matters more than ever. Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) guidelines are especially important for legal content. Inaccurate information can harm people.
Trust signals are critical. People need to trust you before sharing sensitive legal issues. Professional website design, clear credentials, and authoritative content all build trust.
Local knowledge is essential. Bangladesh’s legal system differs from those of other countries. Content must reflect local laws, procedures, and requirements.
User intent varies widely. Some searches want immediate legal help. Others want education. Understanding and targeting different intent types is crucial.
Conversion happens slowly. People rarely hire a lawyer immediately. They research, compare, and eventually make contact. SEO builds visibility for that entire journey.
Ready to Build Your Law Firm’s Online Presence?
This case study proves that even starting from absolute zero, strategic SEO can transform a law firm’s online visibility.
We took Legal Advice BD from completely invisible to 2,450 monthly organic clicks and 176,000 monthly impressions in just 27 months.
If you run a law firm, legal practice, or legal services business in Bangladesh and struggle with online visibility, you’re facing the same challenges Legal Advice BD did.
The difference is having someone who understands legal SEO, knows what works in Bangladesh, and can execute consistently over time.
Want similar results for your legal practice?
I specialize in SEO for law firms and legal services in Bangladesh. I understand the unique challenges of legal marketing, the competitive landscape, and the strategies that build sustainable organic growth.
Let’s discuss how we can build your firm’s online presence and turn search visibility into real client inquiries.