Industry: Pet Store & E-commerce
Location: Dhaka, Bangladesh
Project Duration: November 2021 – December 2023
Services: Complete SEO, Website Redesign, Content Marketing, Local SEO
The Challenge
When Pet Zone BD approached us in October 2021, they faced a common problem many e-commerce businesses struggle with.
Their website wasn’t following search engine guidelines. The design had technical errors that hurt user experience. And despite having quality products, they were invisible on Google when pet owners searched for supplies.
They needed more than quick fixes. They needed a complete digital transformation.
Our Strategy
We didn’t jump straight into optimization. We started with a deep SEO audit that revealed the real problems.
Phase 1: Foundation (Month 1-3)
- Technical SEO Audit: We identified critical issues blocking search engines from properly crawling and indexing the site.
- Keyword Research: We analyzed 100+ geo-targeted keywords like “pet food price in Bangladesh” and “dog accessories shop in Dhaka” — terms actual customers were searching.
- Website Redesign: The old Laravel-based site needed restructuring. We redesigned it with SEO best practices, improved navigation, and faster load times.
- Content Foundation: We created SEO-optimized product descriptions and category pages that spoke to both search engines and pet owners.
Phase 2: Growth (Month 4-12)
- Content Marketing: Regular blog posts about pet care, product guides, and local pet ownership tips.
- Google Business Profile: Optimized their local presence so nearby customers could find them easily.
- Link Building: Earned quality backlinks from pet-related websites and local directories.
- On-Page Optimization: Fine-tuned meta tags, headers, and internal linking across the entire site.
Phase 3: Domination (Month 13-24)
- Advanced Content Strategy: Published in-depth guides and comparison articles targeting high-intent keywords.
- Image & Video SEO: Optimized visual content for Google Images and created video content for better engagement.
- Continuous Monitoring: Monthly performance tracking and strategy adjustments based on data.
The Results
The numbers tell a powerful story.
November 2021 (Starting Point)
- Total Sessions: 1,548
- Organic Search Traffic: 802 sessions (51.81%)
- Engagement Rate: 52.52%
December 2023 (After 2 Years)
- Total Sessions: 17,186
- Organic Search Traffic: 12,459 sessions (72.5%)
- Engagement Rate: 66.1%
- Average Session Duration: 1m 13s
- Total Revenue Generated: ৳719,536.10
Key Wins
- 1,011% increase in total website traffic
- 1,454% growth in organic search sessions
- Organic traffic share jumped from 51.81% to 72.5%
- Engagement rate improved by 13.58%
- 70-80% of target keywords ranking on Google’s first page
- Strong revenue generation from organic traffic alone
By December 2023, organic search became their dominant traffic source. More importantly, that traffic was converting into actual sales.
What Made This Work?
- We didn’t chase quick wins. We built a sustainable SEO foundation.
- We focused on the user first. Every change improved the experience for pet owners looking for products.
- We stayed consistent. SEO isn’t a one-time project. Our 24-month commitment meant continuous optimization and adaptation.
- We combined technical expertise with local knowledge. Understanding the Bangladesh market helped us target the right keywords and create relevant content.
Comparing Year-Over-Year Growth
November 2022 vs December 2023
Even in the mature phase of the project, growth continued:
- Sessions: 12,425 → 17,186 (38% increase)
- Organic Search: 7,167 → 12,459 (74% increase)
- Revenue: ৳383,707.48 → ৳719,536.10 (87% increase)
This proves that good SEO compounds over time. The longer you invest, the better the returns.
Key Takeaways for Business Owners
If you’re considering SEO for your business, here’s what this case study teaches:
- SEO takes time. We told Pet Zone BD they’d see results after 3 months, and they’d need 12 months for strong rankings. We delivered on that promise.
- Technical foundation matters. A beautiful website means nothing if search engines can’t read it properly.
- Local SEO is powerful. For businesses serving specific locations, geo-targeted keywords bring the right customers.
- Content is still king. Regular, helpful content keeps your site relevant and ranking.
- Don’t stop at success. The e-commerce space is competitive. Ongoing optimization keeps you ahead of competitors.
But I Don’t Know Anything About Technology…
This is what Mr. Zubayer, the founder of Pet Zone BD, told me when we first met in October 2021.
“Faruk bhai, আমি technology নিয়ে কিছুই জানি না। আমি শুধু pets নিয়ে বুঝি। Website, SEO, এসব তো আমার জন্য rocket science!”
Sound familiar?
If you’re reading this case study thinking “This is great, but I’m not tech-savvy enough to take my business online” — you’re not alone.
Zubayer had the exact same concern. He knew pet products. He understood his customers. But digital marketing? Website management? SEO optimization? Complete blank.
Here’s what I told him:
“আপনার technology জানার দরকার নেই। আপনি pets expert, আমি technology expert। You focus on your business, আমি digital side handle করব।”
The Result?
You just read it above. 1,454% organic traffic growth. ৳7+ lakh monthly revenue. All without Sazzad becoming a web developer or SEO specialist.
Your Business Expertise + My Technical Expertise = Success
The biggest myth in Bangladesh business community: “আমাকে technology বুঝতে হবে online-এ যেতে।”
The truth? You don’t need to be tech-savvy. You need to partner with someone who is.
What If I’m Like Zubayer — Zero Technical Knowledge?
If you’re a business owner who:
✓ Knows your products/services inside out
✓ Understands your customers deeply
✓ Wants to grow online
✗ But feels intimidated by technology
I’ve written a complete guide specifically for you:
→ I Don’t Know Anything About Technology — Can I Still Take My Business Online in Bangladesh?
Ready to Grow Your Business Like Pet Zone BD?
This case study proves that strategic SEO delivers real, measurable results for Bangladesh businesses.
Whether you run an e-commerce store, service business, or local shop, the right SEO strategy can transform your online presence.
We’ve helped Pet Zone BD dominate its market. We can help you do the same in yours.
Want similar results for your business? Let’s talk about your SEO goals and create a custom strategy that works.
