When Bangladesh’s largest electronics manufacturer Walton approached Khan IT in November 2020, they faced a challenge that surprises many successful brands: despite being a household name, they struggled to capture customers actively searching to buy their products online.
Their website received 201,600 monthly organic visitors, and brand searches like “Walton TV” ranked well on Google’s first page. But here’s the problem: when potential customers searched for commercial terms like “refrigerator price in Bangladesh” or “best AC in BD,” Walton was nowhere to be found. These high-intent searches represent people ready to make purchase decisions, yet competitors were capturing this valuable traffic instead.
As CEO of Khan IT, I knew this required a comprehensive enterprise SEO strategy, not quick fixes or temporary tactics. Over 24 months, from November 2020 to November 2022, we systematically transformed Walton’s search presence through strategic optimization across 213 carefully selected keywords spanning five major product categories.
This case study breaks down exactly how we achieved these results, the specific challenges we overcame, and the systematic approach that made sustained growth possible for one of Bangladesh’s most recognized brands.
The Challenge: Brand Visibility Without Commercial Impact
Initial Situation (November 2020):
- Monthly organic traffic: 201,600 visits
- Strong brand keyword rankings (e.g., “Walton TV” on page 1)
- Weak commercial keyword performance (e.g., “TV price in BD” not ranking)
- Limited visibility across 213 target keywords spanning five product categories
- Missed opportunities in high-intent search queries
The gap was clear: Walton had brand awareness but wasn’t capturing customers actively looking to purchase electronics online.
Our Strategic Approach: Foundation, Growth, and Domination
I structured the project around my proven three-phase methodology, customized for Walton’s enterprise scale and competitive landscape.
Month 1: Foundation Phase
Comprehensive Website & Competitor Analysis
I began by analyzing Walton’s digital footprint against major competitors in the Bangladeshi electronics market. The audit revealed critical technical gaps and content opportunities across five main categories: Refrigerators & Freezers, Air Conditioners, Televisions, Home Appliances, and Electrical Appliances.
Complete On-Page Optimization
Working with 213 carefully selected keywords, I optimized every targeted page for both search engines and human visitors. This included restructuring product pages, improving internal linking architecture, and ensuring mobile responsiveness across all devices.
Strategic Content Development
I created and optimized content for all targeted product pages, focusing on what Bangladeshi consumers actually search for when buying electronics. Each page addressed common questions, price considerations, and product comparisons — written in clear, accessible language that built trust.
Multi-Channel Preparation
Understanding that modern SEO extends beyond the website, I prepared Walton’s Pinterest and YouTube channels for integrated marketing campaigns that would amplify our organic search efforts.
Months 2-4: Growth Phase
Content Marketing & Blog Strategy
I developed a blog content strategy targeting informational queries that brought potential customers into Walton’s ecosystem earlier in their buying journey. Articles covered product guides, buying tips, and technology explanations that established Walton as a trusted advisor, not just a manufacturer.
Off-Page Marketing Execution
Strategic link building campaigns targeted authoritative Bangladeshi websites and industry publications. I focused on quality over quantity, earning backlinks that genuinely drove referral traffic while strengthening domain authority.
Pinterest & YouTube Integration
Visual content marketing proved crucial for electronics. I launched coordinated campaigns across Pinterest and YouTube, showcasing Walton products in real Bangladeshi homes and answering common customer questions through video content.
Continuous Optimization & Monitoring
Monthly rank tracking informed strategic adjustments. I analyzed Google Search Console and Google Analytics data weekly, identifying emerging opportunities and addressing any ranking drops immediately.
Month 5: Strategic Refinement
By the fifth month, ranking data revealed clear patterns. Some product categories gained traction faster than others — a natural occurrence in large-scale SEO projects. I recalibrated our strategy, intensifying efforts on underperforming categories while maintaining momentum on successful ones.
Month 6: Results Validation
The final month focused on achieving our committed targets: ranking 170-185 of the 213 target keywords on Google’s first page.
The Results: Transforming Visibility Into Revenue Opportunity
After 6 Months (May 2021):
- 532,321 monthly organic visitors (Users)
- 404,258 new users discovering Walton through search
- 1,014,064 sessions — demonstrating strong engagement
- 164% traffic increase from the initial 201,600 visitors
- 180+ first-page keyword rankings achieved and maintained
- Dramatic improvement in commercial keyword visibility across all five product categories
More importantly, keywords like “refrigerator price in Bangladesh,” “AC price BD,” and “LED TV price” — all high-intent commercial terms — now ranked on page one, directly connecting searchers with Walton products at the exact moment they were ready to buy.
What Made This Campaign Successful
1. Enterprise-Scale Keyword Strategy
Rather than chasing hundreds of random keywords, I selected 213 strategically chosen terms that balanced search volume, commercial intent, and realistic ranking potential. This focused approach meant every optimization effort moved the needle.
2. Technical Excellence Meets User Experience
I never optimized for search engines at the expense of user experience. Every page served human visitors first — clear information architecture, fast loading times, mobile optimization, and genuinely helpful content.
3. Integrated Multi-Channel Approach
Modern SEO doesn’t exist in isolation. The Pinterest and YouTube campaigns created additional traffic sources while generating social signals and brand mentions that supported organic search performance.
4. Transparent Communication & Realistic Expectations
From the proposal stage, I set clear expectations with Walton’s team. The initial proposal promised 160-175 first-page rankings within 6 months, with potential for additional bonus rankings. I explained that results would appear gradually, with minimal visible improvement in month one, but accelerating growth thereafter.
This transparency built trust and prevented the unrealistic expectations that doom many client-agency relationships.
5. Continuous Adaptation
SEO isn’t a set-it-and-forget-it discipline. When Google rolled out algorithm updates during our campaign, I adjusted strategies immediately, protecting Walton’s rankings while capitalizing on new opportunities the updates created.
Key Challenges Overcome
Challenge 1: Ranking Brand Terms Without Commercial Intent
Walton ranked well for brand searches like “Walton refrigerator” but missed customers searching “refrigerator price in Bangladesh.” The solution required understanding searcher intent and creating content that matched commercial queries while maintaining brand authority.
Challenge 2: Category-Specific Ranking Timelines
As predicted in my proposal, some product categories ranked faster than others. Air conditioners and televisions showed quicker improvements, while refrigerators and home appliances required sustained effort into months 5 and 6.
Challenge 3: Algorithm Updates Mid-Campaign
Google updated its algorithm twice during our engagement. Rather than panic, I analyzed the updates, identified affected pages, and implemented corrective measures within days — a level of responsiveness that enterprise clients need but rarely receive.
Lessons for Bangladesh’s Enterprise Market
This project proved several critical points for large Bangladeshi businesses:
Enterprise SEO requires patience and expertise. Quick fixes don’t work at this scale. Walton committed to a 6-month timeline and trusted the process, even when early results seemed slow.
Local market understanding matters. International SEO agencies often miss cultural nuances and search behaviors specific to Bangladesh. My deep understanding of how Bangladeshi consumers search for electronics informed every strategic decision.
Brand strength doesn’t guarantee search visibility. Walton was already the most recognized electronics brand in Bangladesh, yet they struggled with commercial search terms. Brand equity and SEO success are related but distinct challenges.
Continuing Success: Beyond the Initial Contract
The results were strong enough that Walton extended our partnership through December 2022, allowing us to build on the foundation we’d established and explore advanced strategies including:
- International SEO for export markets
- Advanced content marketing targeting lifestyle and home improvement topics
- Enhanced local SEO for Walton’s nationwide retail network
- Voice search optimization as smart speakers gained adoption in Bangladesh
Why This Case Study Matters
If you’re a business leader in Bangladesh’s manufacturing, retail, or e-commerce sectors, the Walton case study demonstrates what’s possible when enterprise SEO is executed with precision and local market understanding.
You might be facing similar challenges:
- Strong brand recognition but weak search visibility
- Traffic that doesn’t convert because it lacks commercial intent
- Competitors outranking you for crucial buying keywords
- International SEO agencies that don’t understand the Bangladeshi market
The Walton project proves these challenges are solvable with the right strategy, technical expertise, and commitment to sustainable growth over quick wins. When you invest in comprehensive enterprise SEO, you’re not just improving rankings. You’re building a systematic advantage that compounds over time, captures customers at critical decision points, and delivers measurable revenue impact.
Ready to Transform Your Enterprise SEO?
The strategies that drove Walton’s success can be adapted for your business, regardless of your industry. Whether you’re in manufacturing, retail, services, or B2B, comprehensive SEO creates measurable business impact.
I work with a limited number of enterprise clients each year to ensure every project receives the attention and strategic thinking it deserves.
If your organization is ready for serious SEO results backed by transparent communication and proven methodology, let’s discuss how we can build a customized strategy for your market position and business goals.