Within 3 months of SEO implementation
Including “pool maintenance Singapore” & “swimming pool cleaning services”
Real enquiries from Google organic search
Infinity Pool Services Pte Ltd is a Singapore-based company specializing in pool cleaning, repair, and maintenance services. Despite offering high-quality services, the client struggled to generate consistent leads from their website. Their competitors dominated Google search results, leaving them with low visibility and missed revenue opportunities.
When the client approached us, they faced several SEO challenges:
Low organic visibility – ranking only for a handful of generic keywords.
Poor local SEO – not appearing in Google Map Pack for "near me" searches.
Website structure issues –slow loading, weak on-page optimization, no schem
No authority signals –lacked backlinks, reviews, and entity clarity for AI search.
To fix these issues, we applied a multi-layered SEO strategy tailored
for service businesses in competitive local markets
Comprehensive technical analysis and optimization
Low organic visibility – ranking only for a handful of generic keywords.
Poor local SEO – not appearing in Google Map Pack for "near me" searches.
Website structure issues –slow loading, weak on-page optimization, no schem
No authority signals –lacked backlinks, reviews, and entity clarity for AI search.
The transformation was remarkable. Within just 3 months, Infinity Pool Services
went from digital obscurity to dominating their local market.
Monthly organic sessions increased from 1,200 to 3,750, bringing consistent high-quality traffic to the website.
Including highly competitive terms like "pool maintenance Singapore" and "pool cleaning services near me".
Achieved top position in local map results for "pool maintenance" and related service queries.
High-quality leads from organic search with an average conversion rate of 23% to paying customers.
Critical lessons learned from this successful SEO transformation
that can be applied to any service business
Implementing structured data boosted featured snippets and AI appearances, significantly enhancing click-through rates.
Google Business Profile optimization and local content strategy generated the highest quality leads from nearby customers.
Quality content + backlinks built long-term authority in a competitive niche.
Owner, Infinity Pool Services
Singapore
"The transformation has been incredible. We went from getting maybe 2-3 calls a month to having a waiting list. Our phone rings daily with customers who found us on Google. The SEO strategy didn't just improve our rankings – it completely changed our business trajectory. We're now the go-to pool maintenance company in our area."
Want to see what our other clients are saying?
This case study proves that AI-first, entity-driven SEO delivers fast, measurable results. By combining technical fixes, local SEO, content optimization, and authority building, we helped a pool maintenance company turn low visibility into steady leads within just 3 months.
Whether you’re in home services, healthcare, or any other competitive niche, the formula is the same:
Clear strategy + Consistent execution = Sustainable growth.
Get answers to common questions about pool maintenance SEO
Want results like this for your business? Let me help you dominate search — not just in rankings, but in Google AI Overviews, Map Packs, and trusted organic visibility.
